Responsible organisation: Integro Association Bulgaria in close cooperation with the Roma NGO Coalition.

Many people in Bulgaria take for granted that Roma integration is bound to fail. Even Roma themselves have come to believe this. Integro wants to challenge this idea with the message “Roma – Fellow-citizens with untapped potential”. It conveys that cities can fare better when Roma are taken as equal citizens and when problems are not bemoaned, but solved. Integro’s campaign combines local policy monitoring and advocacy with mobilization actions to promote positive action at local level and the participation of Roma in civic life. Integro also wants to initiate a wider debate in the media on how Roma issues are depicted, in particular by mobilizing and involving Roma and non-Roma students.