No awareness – no progress. To tackle the social exclusion Europe’s largest minority requires an understanding of the problems Roma face and the dedication to solve them. And it requires both a sense of urgency to act and a perspective of concrete opportunities for progress. Roma and non-Roma share the responsibility to create this awareness and translate it into results. With this campaign, ERGO Network and its members reach out to citizens – Roma and non-Roma – media and governments to commit to making Europe an equal place for Roma.

Time to react!

The campaign starts from the belief that Roma and non-Roma should share the responsibility as citizens to ensure all have an equal place in society. “REACT” also wants to convey that governments need to take their responsibility to ensure all citizens enjoy equal opportunities. And we want to make clear that we need and open and transparent attitude towards the problems our societies face and the approaches we adopt to tackle them.

ERGO Network’s REACT-campaign will be conducted primarily in Albania, Bulgaria, Romania and Italy and additionally address European decision makers.

It aims to:
• Challenge and change negative attitudes towards Roma.
• Enhance political will to realize concrete improvements.

The campaign explores innovative approaches and channels to bring the message across. In Romania and Italy, the Policy Center for Roma and Minorities will run a public awareness campaign through sports and film, in collaboration with Romanian film producers La Strada, the Romanian and Italian Football Federations and Unione Italiana Sport per Tutti (UISP). Integro Association Bulgaria and Roma Active Albania will conduct bottom-up campaigns, together with their networks of grassroots Roma groups, to reach local administrations and to mobilise citizens to join their call.

The REACT-campaign is supported by the European Commission as part of the pilot project on Roma Inclusion methods. ERGO will closely monitor the campaign progress and outcomes to determine effective, replicable and evidence based campaigning approaches.

REACT will run from October 2010 to December 2011. This campaign website and the ERGO Network face book page will keep you updated.

Fore more information, download the brochure.