Responsible organisation: Policy Center for Roma and Minorities (PCRM) in close cooperation with Unione Italiana Sport per Tutti (UISP), Football Against Racism in Europe (FARE), UEFA.

The REACT campaign conducted by the Policy Center aims to challenge negative attitudes towards Roma in Italy. Campaign activities around sports events address the perception of Roma among a wider audience. They promote the message of “racism-free sports” and involve sports celebrities and federations. PCRM wants to encourage clubs, associations and other stake- holders to carry the message further. In Italy, campaign activities are implemented in partnership with Unione Italiana Sport per Tutti (UISP). PCRM will cooperate in the organization of the Mondiali Antirazzisti and Vivicitta running events in 2011, both of which will focus on anti-Gypsyism.