Responsible organisation: Policy Center for Roma and Minorities in close cooperation with Unione Italiana Sport per Tutti.

This campaign will use sport as a vehicle for tackling racism. Sport appeals to a broad audience and resonates strongly with fans’ sense of identity; it can be a powerful force for social change. In addition to addressing sports fans, in order to curb racism and violence in the stadiums, the campaign promotes awareness about negative backlash effects of discrimination, encourages social responsibility in targeted institutions, and raises awareness on possible legal means to help curbing racism.